VT Sports Solutions · Software Engineering & AI Services
I embed with broadcasters, coaches, and analysts and ship the tool that actually saves the five hours nobody else will build.
What would you do with...
Every engagement starts the same way: I sit with your staff and ask what's repetitive, what's slow, and what's one mistake away from a bad day. Then I build the thing that makes it go away.
Most of my clients aren't technical, and that's the point. They want someone they can trust to handle the software — without them having to think about databases, APIs, or deployment — so they can focus on the work that actually matters.
Generic tools weren't built for your workflow. In the AI era, every staff deserves software that fits exactly how they operate — not the other way around.
The scaffolding is easy. The architecture is hard. AI can stand up a working prototype in an afternoon — but it can't tell you whether your data model survives the second use case, or whether three integrations will quietly corrupt each other under real load. That's still the same craft I came up doing — at internet scale, in production, on systems people actually depended on.
Track record
Backend Engineer, category-defining adtech
On the engineering team that productized retargeting — a new category of advertising. Pixel tracking and cookie sync at billions of events per day, real-time bidding under a 100ms budget, and the distributed systems plumbing that made any of it possible at internet scale.
Growth Engineering, pre-IPO
Wired the marketing stack — Segment, attribution, lifecycle tooling — into the product itself, so growth and product spoke the same language. Also partnered with the research org on whitepapers covering large-scale data processing on Spark, Luigi, and the warehouse.
Several early-stage companies, wearing both hats. I know how to stand up a production system from scratch — the 0-to-1 work where there's no platform team to lean on, and the choices you make in week one decide what breaks in year two. My specialty inside that: the data and analytics stack that powers the product and the C-suite BI layer reading from it — one source of truth, two very different audiences.
Purpose-built bots for scouting, research, and broadcast prep — trained on your data.
Bring AI into your existing workflows without replacing what already works.
Live dashboards that surface what matters — not generic BI templates.
Your data, your definitions — custom pipelines built on the tools you already use.
Automated pipelines that ingest, process, and publish — no manual steps.
Curated feeds that track your beat so you don't have to.
Big Ten Network play-by-play announcer (football and basketball), 49ers sideline reporter.
Voice of the Seattle Mariners.
NBC Football Analyst and Founder of the Y Option Podcast.
Big Ten Network play-by-play and sideline reporter, NFL Network analyst.
Founder of VSGPro Agency, college football.
MLB franchise.
Whether you have a project in mind or just want to ask a few questions — I'd love to hear from you.
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